I entered an internal company contest to design the Tech Women Guild logo. Contestants were asked to create a logo that embodied women in tech. I chose a silhouette of a woman with natural hair to capture the diverse culture that is celebrated at American Family Insurance. The entries were voted on by members of the Tech Women Guild and mine was selected to represent the guild. It is in use on their Microsoft Teams page and beyond.

The opportunity to design the logo for the Junior Chef Council allowed me to flex my creative skill. I worked alongside the client to achieve a high-end, yet playful logo to be the face of the inaugural event. Celebrity chefs' children joined forces to curate an A-List level Kid's Menu for Great Wolf Lodge. Read more here.

Cast Iron Color: A sophisticated typeface is toned down with a cool gradient. A clever skillet is nestled into the “C”, creating a subtle culinary vibe.

Cast Iron BW: Eliminating color doesn’t mean a logo has to fall flat. Using a cast iron skillet texture allows this grayscale logo to be easily replicated in print and digital media.

To distinguish entry-level Magi from Totem Masters, guests at Great Wolf Lodge can earn a coveted Totem Master button. Worn proudly throughout the Lodge, these pins are earned- not bought.

A fresh new look for the MagiQuest logo required joining characters in a mythical mockup.

While expanding their services, Horstman Computers launched Horstman Networks-- a business-to-business IT support provider. I used sans serif fonts to create a modern logo that appeals to the commercial clients they seek to attracted. Visit their site.

Since 2002, the SPFD has been raising money for charity. In 2019 the AFS Summer Burn Camp will receive the money raised during the Gold Classic. This camp takes place each summer for one week and allows children who have been burned to participate in summer camp without feeling like an outsider. The past three years, SPFD has donated more than $14,000 to the burn camp. I was happy to redesign their logo to give their 17th annual outing and updated look. This logo was printed on apparel and used in digital marketing and social media to promote the event.

Tasked with creating one-of-a-kind logos for various waterpark features was both challenging and fun. I built upon many layers utilizing texture, color, highlight, and shadow to create rich, dimensional logos.

Breathing new life into a tired logo helped update Wisconsin Homes' website and printed materials. Visit their site.