The Corporate Responsibility Report captures the good that American Family Insurance did in the year prior for the community, people, and environment. As the primary designer on this project, I was responsible for adhering to American Family's brand standards while providing my client with a bright, clean, and concise document that highlighted their accomplishments as a Fortune 500 leader. R3Designs delivered a 75 page book that received high praise from American Family Insurance CEO Jack Salzwedel and numerous directors, managers, and leaders at Results Week, Leader Rally, and Agency Field Force. I executed the book from design to delivery, which included: layout, photo selection, photo editing, icon creation, infographic illustrating, editing, copywriting, pre-press preparation, and press checks. View the Corporate Responsibility Report here.

Illustrating and writing this entertaining children's board book was loads of fun. Each heavy page is filled with color, whimsy, and familiar faces. Visiting your family and friends each night during story time is a favorite.

Illustrating each component by hand using a digital tablet allowed me to provide a visual guide for customers. Detailed illustrations also reduced the amount of text, and therefore translation costs. Technical illustrating has since become one of my specialties.

Adhering to brand standards is a must when working with a client that has over 15 national and international locations. Updating crucial elements of the style guide required an eye for detail and solid proofing skills. From Pantone callouts, logo requirements, branding tips, and registration and trademark usage, this style guide provided it all.